The opening of a flagship store has been a long-held dream for Maria Anagnostara, the founder and designer of the brand.

ANMA Jewellery’s first “home” was a small showroom in the heart of Athens, launched in 2015.

After seven years of hard work and determination, Maria sought a place to showcase her fine pieces of jewellery and ideally create a destination store that people would want to visit to enhance their in-store experience.

The location was love at first sight: a tiny store of just 18 sq. m. on Apollonos Street, in a charming neighborhood where delightful surprises and little treasures await around every corner. Close to Plaka, one of the oldest parts of the city, it is adorned with unique beauty and charm.

And so, in 2022, Maria’s dream came true! ANMA Jewellery found its place.

The design concept of the store was developed by Loopo Studio. The objective was to create a luxurious and ergonomic environment with clean lines and a minimalist aesthetic. The materials used include lacquered wood, marble, and metallic structural and decorative elements.

The source of inspiration for the store’s architecture was the distinctive marble facades of Athenian buildings, with the intention of bridging together the past and the present.

Marble is a material associated with ancient civilizations, valued for its stability, longevity, and aesthetic appeal throughout the centuries. Its light reflectivity beautifully complements the lightness of ANMA Jewellery!

The layout of the store was designed to elevate the customer experience, with every corner inspired by the brand’s atmosphere and products.

This is exactly what Maria wanted to convey through the store’s elements, and thanks to Loopo Studio, the result exceeded expectations.

ANMA Jewellery store is the place where magic happens.

Also, thanks to our photographer Mr. Kostis Sohoritis, for capturing the store's aura in a delicate way.